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4 Session course on Self Management
Understanding the Event Music Industry
Overview of the Event Music Market
Different Roles for Musicians at Events
Audience & Client Demographics
Defining Your Musical Niche
Building a Personal Brand & Online Presence
The Importance of Personal Branding
Developing a Strong Online Presence
Visual and Audio Content for Marketing
Social Media Marketing for Musicians
Pricing, Negotiation, and Contracts
Understanding Your Value and Setting Rates
Negotiation Techniques
Creating Service Packages
Contract Essentials for Musicians
Client Relations, Performance, and Long-Term Success
Communication with Clients
Event Day Preparation
Building Long-Term Relationships
Planning for Long-Term Success
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Communication with Clients
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