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3 Month Course on Self Management
Introduction to the Wedding & Event Music Industry
Overview of the Event Music Market
Types of Events and Musical Needs
Identifying Your Niche
Setting Clear Goals
Assignment
Building a Strong Personal Brand
Why Personal Branding Matters
Defining Your Unique Selling Proposition (USP)
Building a Professional Image
Crafting Your Story
Assignment
Creating an Effective Portfolio
Importance of Visual and Audio Content
Creating a Professional Showreel
Building an Attractive Website
Testimonials and Client Reviews
Assignment
Pricing for High-Paying Clients
Understanding Pricing Strategies
Setting Your Rates
Negotiation Techniques
Creating Tiered Packages
Assignment
Client Acquisition & Marketing Strategies
How to Find High-Paying Clients
Effective Online Marketing
Networking with Event Planners & Venues
Maximizing Referrals and Repeat Business
Assignment
Social Media for Musicians
Mastering Instagram, Facebook, and TikTok
Creating Engaging Content
Utilizing Hashtags, Ads, and Stories
Interacting with Your Followers
Assignment
Sales & Client Communication
The Sales Process
Crafting the Perfect Pitch
Handling Client Meetings
Following Up Professionally
Assignment
Creating Contracts & Legal Essentials
Why Contracts Are Essential
Key Elements of a Musician Contract
Licensing and Legal Considerations
Insurance for Musicians
Assignment
Event Day Preparation & Professionalism
How to Prepare for an Event
Delivering a Flawless Performance
Managing Client Expectations On the Day
Exceeding Expectations
Assignment
Time Management & Work-Life Balance
Juggling Multiple Clients and Gigs
Avoiding Burnout
Using Tools for Scheduling & Task Management
Setting Boundaries with Clients
Assignment
Upselling and Expanding Your Services
How to Offer More Than Music
Upselling During the Booking Process
Partnering with Other Vendors
Diversifying Your Income
Assignment
Scaling Your Business & Long-Term Strategy
Building a Team
Expanding to New Markets
Long-Term Business Strategy
Planning for the Future
Assignment
Teach online with
Utilizing Hashtags, Ads, and Stories
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